Verano
Role: growth marketing, branding, digital and motion Design
At Verano, I support growth and retail marketing initiatives across digital, motion, and in-store channels, creating performance-driven creative for customer acquisition, retention, and CPG product launches.
CPG Campaigns
Tasked with designing a series of posters to promote upcoming courses, I identified issues with the previous designs, such as a lack of clear hierarchy and a cluttered layout. To resolve this, I developed a new, streamlined template format that not only addressed these issues but also offered flexibility for future student workers to expand and build upon.
